Ellay | mobility in the moment
Ellay is a digital platform that brings the community around the elderly closer to them, by eliciting curiosity in social interaction. By showing a glimpse of your own life, you can trigger someone else's curiosity, which offers the possibility for the people around to be a part of those moments. The platform facilitates relationships between the elderly and the community by sharing their stories, bringing people into their lives, and bridging the generation gap, which can eventually contribute to a long-term social sustainability.
Share the moment with One-Touch
Join and be part of the moment out of curiosity
Revisiting the moments and building community overtime
With Ellay, the elderly can show a glimpse of their own life through a short video clip together with their voice. With just one touch the elderly can create and share a moment to connect with people around them. They can for example express where they would like to go or things they would like to do. Through the recorded moments elderly can share their stories and bring people into their lives.
A notification will show the community that an elderly is sharing a moment. By just pressing join people around the elderly can connect with them. The person who wants to join the moment will give the elderly a phone call, confirming that he or she will come. Hearing each others voices before meeting will hopefully establish a relationship between them and elicit the curiosity.
Moreover, this makes it more than a volunteering app to a community building platform that fuels through the community’s curiosity; a platform where people connect gradually rather than having a transactional interaction.
We believe that the future lies in the lived experiences and togetherness of the community.
Elderly connects and shares with one-touch
Being a part of the moment and join, find your way to the elderly
moments around you
revisiting moments and build the togetherness of the community
Our initial brief was to map out the city in the wild and concerns accessibility and visibility regarding mobility and different public transport services in Umeå. How does the the city move? How is the people’s lifestyle connected with daily movement and challenges?
“It feels unsafe to walk out, since no- one can reach me.”- 85 Year
“It’s hard to reach the right person...it takes couple of months to get Färdtjänst.”- 85 Year
“Five staff in Municipality can’t deal with 16000 elderly in Umeå” - Umeå Kommun
A tangible mock-up to depict the daily life of people in the city of Umeå
Through the snowball method, we focus on elderly people (above 85 years old) living in Umeå. By interviewing and spending time with the elderly we discovered and addressed imbalances and injustices among them in relation to mobility access. Mobility was not just about catching the right bus, knowing the time table or how to get from A to B. There were more hidden obstacles.
Through the research process, workshops with our stakeholders were facilitated with the aim to engage them with our material. With a strong focus on creating tangible and accessible research material, we developed a design kit that was supposed to represent our key findings. The kit was used to engage our stakeholders, but also to give them room to challenge their assumptions.
OUR DESIGN KIT
Play board - The intention with the play board was to facilitate for the stakeholders to draw and visually explain their thoughts, ideas and further explore future scenarios. The play board also worked as a point of reference to illustrate the current situation.
“What if” scenarios & “how might we” questions - “what if” frames were created to be able to zoom in on specific areas or touch points, along with “how might we” questions that could trigger and challenge the conversations among the participants.
Wooden puppets - All the wooden puppets, representing our key elements from our findings, had attached quotes and thoughts from our users. The purpose was to offer the participants a closer understanding of how the users feel and think about their mobility today.
PROTOTYPE IN THE WILD How do we design for values, not problems?
We realize that just talking about potential future scenarios would never reveal peoples reactions and actions. We therefore moved from the more tacit engagement that characterized the workshops, to more provocative interventions with the intention to explore reactions and the human behaviour in potential future scenarios. Through interventions in the city of Umeå we wanted to prototype with the people instead of for them.
A street only for the elderly
Through this intervention we explore how people would react and behave in relation to such a restriction. It turned out not to work at all since people were crossing that road all the time without even paying attention to the sign.
From text to human interaction
Through this intervention we play with how much we show to people to build trust between people and service.
The string of curiosity
In this intervention we changed the restricting string from the first intervention into something that could trigger people’s curiosity. Interestingly some people were following the string even though they could not see where it ended. It seems that provoking curiosity could be a way to change people’s behavior.
When we looked into the current quality of communication in relation to mobility, we could see a distrust and an access gap between the user and provider of the existing services. With the intention to bridge this distrust and access gap we could discover, through our interventions, that provoking curiosity might be a possible way that could trigger new ways of dialogues and human interactions to bring the elderly and community closer.
Thus we explore how can our value, shared curiosity, be transferred into a design concept. Our design explorations were made both with elderly people and other students at our university, the two groups representing each end of the string of communication. We mainly explore 3 main questions: How do you communicate without words? What triggers your curiosity? How would you like to express yourself?
When we designed our final interface we started using post-its and slowly moved into digital wire-framing. Our main focus was to transfer our developed interactions, both from elderly and the community, to make sure they were present in the final app.
We did validation of the final prototype with both a current volunteer working for the local volunteer organization and also with other students. This gave us further insights regarding the navigation and the flow and if any changes were needed. Also, we test every possible stakeholders in this system, including current elderly, next generation of elderly, NGOs and employee at the municipality.